build a better mousetrap

build a better mousetrap
 Create a new or better product.
 Marketers use this phrase to represent firms with a production mentality, who focus on their product rather than the needs of their customers.
 ► “ If a man can write a better book, preach a better sermon, or make a better mouse-trap than his neighbor, though he builds his house in the woods the world will make a beaten path to his door.” (Attributed to Ralph Waldo Emerson.)

American business jargon. 2014.

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